how each source's users behave toward retention — engagement, activity retention, rebill survival & LTV
pick sources to chart:
Behavior → retention → LTV (by source)
%Msg = share of cohort that chats · Msgs/user among chatters · Rebill% = share that rebilled by D30 · M1 ret = still active in month 1 · Reb surv = of 1-cycle rebillers, share reaching cycle 2. Click a row for its top behavioral events.