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LTV Engine
what to push · what to cut — projected LTV/CAC per source & campaign ·
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min users
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Source
Users
LTV D30
Proj LTV
CAC
LTV/CAC
Proj $/u
Tot profit
Tok%
Reb%
Call
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LTV / user by day (grey = not yet baked)
D30 LTV/user progression (month over month)
Projected D180 LTV = D30 LTV × 1.58 (validated over 9 mature cohorts; mature cohorts use actual D180). LTV/CAC ≥ 1.3 = scale · 1.0–1.3 = hold/optimize · < 1.0 = fix CAC or cut. Rows dim below the min-users threshold — small cohorts are whale-sensitive.
💰 LTV
💰 LTV $/user progression
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